Finding the right financial advisor can be overwhelming. There’s a lot at stake, the options are confusing, and the fear of choosing wrong is real — especially when your retirement, family legacy, or financial peace of mind is on the line.
If you’ve reached a point where you’re asking, “Are we doing the right things? Could we be missing something important?”, you’re not alone. Many people hit this stage in their 50s or early 60s, often after a big life change — selling a business, preparing for retirement, or just finally having the time to get serious about long-term planning.
The most important thing to know is that choosing a financial advisor isn’t just a financial decision. It’s a relationship decision. You’re looking for a trusted partner to help you make thoughtful decisions during some of life’s most personal and high-stakes moments.
Here are three key things to look for when choosing the right advisor for you.
1. Don’t Get Distracted by Titles — Focus on Credentials and Clarity
In the financial world, job titles are often more about marketing than meaning. You’ll see terms like “Financial Advisor,” “Investment Officer,” or even “Vice President of Investments”—but these aren’t regulated, and they don’t guarantee any specific training, experience, or ethical standard.
What does matter is the advisor’s credentials. Designations like CERTIFIED FINANCIAL PLANNER™ (CFP®), Chartered Financial Analyst® (CFA®), Chartered Financial Consultant® (ChFC®), or Certified Public Accountant (CPA) reflect a deeper level of education, ongoing professional development, and a commitment to ethical practices.
Once you’ve verified that the advisor has the right qualifications, the next step is to understand how they work. Are they clear about what services they offer… and just as clear about what they don’t?
In short: don’t let a fancy title impress you. Look at how the advisor is trained, how they’re compensated, and whether their approach fits your goals.
2. Credentials Matter — But So Do Trust and Fit
Strong credentials are essential, but they’re not the whole story.
A great advisor brings more than technical knowledge. They take the time to get to know you, ask thoughtful questions, and really listen. Not just to your financial goals, but to what matters most in your life.
Your first meeting is a good test. Are they asking about your values, your family, your vision for the future? Or are they jumping straight into products and portfolio talk?
Because this isn’t just about numbers. It’s about when you can retire, how to make your money last, and how to feel confident about what’s ahead. Those are personal questions and they deserve a personal connection.
3. Choose an Advisor Who’s Legally Committed to Your Best Interest
One of the most important — but often overlooked — questions to ask is: “Are you a fiduciary at all times?”
A fiduciary is legally and ethically required to put your interests first. But not all advisors follow this standard 100% of the time. Some wear two hats: acting as a fiduciary when giving advice, but switching to a commission-based role when selling products. That dual role can create hidden conflicts.
To protect yourself, look for a full-time fiduciary who:
- Acts in your best interest in every situation
- Is fee-only, meaning they’re paid only by you not by commissions
- Offers transparent pricing with no hidden agenda
It’s also wise to work with an advisor who isn’t limited in what they can recommend. Some advisors are affiliated with large firms or product providers, which may restrict the strategies they can offer, and may be incentivized to promote certain products, such as annuities, proprietary investments, or additional banking services. While these products aren’t inherently bad, it’s important to understand whether recommendations are being made based on your needs or the firm’s internal priorities.
Working with an independent advisor may offer added flexibility, since they’re not limited to a specific list of in-house products or services. That broader access can make it easier to build a plan around your unique situation, rather than fitting your needs into a pre-set model.
As always, what matters most is finding an advisor who prioritizes transparency, gives clear explanations, and puts your interests at the center of the conversation.
It’s About More Than Just Money
Choosing the right financial advisor is one of the most important financial decisions you’ll make. It’s about more than growing your investments — it’s about building a relationship with someone who helps you make sense of your finances, stay steady when markets get shaky, and feel more confident about what’s next.
Referrals from trusted friends or professionals are a great starting point, but it’s still worth taking a thoughtful approach. Look for meaningful credentials, ask how they’re compensated, and pay attention to how they communicate. Do they listen? Do they explain things clearly? Do they seem genuinely interested in your goals?
The right advisor will be someone who puts your interests first, offers objective guidance, and takes the time to understand what matters most to you. When you find that fit, you’re not just getting financial advice — you’re gaining peace of mind.
