The Story Behind Black Walnut Wealth Management
Black Walnut Wealth Management gets its name from my late grandfather. He was a successful businessman who owned many lumber companies here in Michigan back in the '40s and '50s. Of all the woods that exist, Black Walnut was always his favorite. It’s hard, heavy, and resilient. It resists warping and decay while being incredibly easy to work with.
So, it seemed fitting to choose a name synonymous with him and the services I planned to offer when I launched my own business. Black Walnut represents qualities of the financial services that clients should expect from my firm and me - financial services that are rooted in hard facts and sound reasoning, that account for the heavy-weight financial decisions carry over a lifetime, and resilient against market fluctuations and life transitions alike.
For as long as I can remember, I have wanted to run my own business. You could say that my love of the financial industry began when I was around the age of 14 when I took almost all of the money I'd earned that summer (around $1,100) and invested it into a single stock that went from $1 a share to $60 a share relatively quickly. As you probably guessed, I didn’t sell my first investment at that $60 price. I became attached to the stock and didn’t want to pay any taxes on the gains. Inevitably, the stock price dropped. While I still came out ahead by selling portions along the way, the lessons learned ignited the curiosity and passion for finance that ultimately resulted in Black Walnut Wealth Management.
Enjoy Life, Worry Less
Black Walnut Wealth Management works with individuals, families, and private foundations primarily throughout the Traverse City and Northern Michigan region. Our team at Black Walnut helps reduce the stress and worry of managing your investments and financial matters. We pour over the details, so you don't have to. Hiring us to coordinate your financial affairs and professionally manage your investments frees up your time to spend how you choose—whether that is with family, friends, traveling, or whatever your passion may be. We look to build meaningful, long-term relationships that span generations.
If you don't have the time, inclination or are uncomfortable navigating through accounting firms, law firms, insurance agencies, banking institutions, and investment management solutions to find what is right for you, then we're here to help. We coordinate with CPA's, attorneys, and insurance agents while managing your investments. We are a truly independent firm committed to exceptional client communication with honest and independent advice.
Our mission is this: To create an environment where you can do what you want to do, when you want to do it, without the everyday financial concerns. Financial planning and management can be complex; we're here to simplify your life. Our services are tailored to your financial situation, and may include anything from advising on large purchases, budget, and planning, to investment management and strategies for tax planning and savings. We are focused on growing and preserving your wealth with a thorough, but common sense approach.
The team at Black Walnut Wealth Management provides all clients with independent, objective, and unbiased counsel - your financial goals are always our top priority.